Workgroup Corporation is a vibrant, forward thinking, full service Market Research agency. We combine the latest technology with extensive research expertise to provide professional solutions. Working closely with you, we provide high quality research to help you improve both performance and profitability. Whatever your requirements, we have the solutions to aid your business:

Data Collection – Field Survey, Personal Interviews, In-depth Interviews

Data Entry – Post Coding, Data Cleansing, Data Validation

Data Analysis – Tabulations, Trend analysis, Graphical representations

Statistical Tests – To point out significant differences

Outlet Audits/ Mystery Shopping – For qualitative evaluation of services

Focus Groups/ Product Clinics – Tools for qualitative data collection

Our trusted associate network spread across major cities in the country enables us to take up jobs with huge sample sizes and vast geographic dispersion. Our associate locations are Delhi, Kanpur, Kolkata, Jamshedpur, Hyderabad, Chennai, Cochin, Bangalore, Mumbai, Baroda and Gwalior.

Projects are individually tailored to your specific requirements. To achieve this we offer you the full range of research studies:

• Consumer Research
• Market Potential Assessment Studies
• Market Share Analysis
• Customer Profiling Studies
• Behavioral Studies
• Distribution Network Studies
• Product Research Studies
• Price Sensitivity Studies
• Customer Satisfaction Studies

Our industry exposure in marketing research is wide.

From commercial vehicles to luxury cars in automobiles, From roofing sheets to milk products in manufacturing, From satellite channels to newspapers in media, From landline to mobile in telecommunication, From furniture to burgers in retail…

We have had involvement with all of them.

If you are a starter and wish to gain some insight in to marketing research, we recommend you to read ‘Guide to Market Research’.